FLOWER CROWN SOCIETY
What Is Flower Crown Society?
Flower Crown Society began as a small Etsy shop in May 2013 with a goal that each woman who purchases a piece feel brave and beautiful while wearing it. The shop carries flower crowns, headwraps, hair combs,and other handmade hair accessories. The FCS style ranges from bridal to bohemian, with a focus on clean craftsmanship and unique designs.
About the Owner
My name is Allison and I am the owner/designer of Flower Crown Society. I love everything beautiful, from flowers to deep conversations. I am passionate about collaborating with other creative brands and creating more awareness about shopping local.
Apart from Flower Crown Society, I style weddings/events. You can view my floral and styling work here: www.allisonsong.co.
How It Began
In the spring of 2013, I was working for a large fashion wholesale company where I styled photo shoots and designed lookbooks on a monthly basis. For the spring lookbook, I decided to focus on floral prints and accessories. I often made props for the photo shoots, so I decided to create a fresh flower crown for the model. After the photos and lookbook were released, I received a surprising amount of compliments for the flower crown. Immediately, I did some market research and noticed people were either struggling to make flower crowns at home or large retailers were selling them for too much. I decided I could enter the market right in the middle where my crowns would be affordable and handmade with clean craftsmanship. I started creating flower crowns for friends and fell in love with how the the crowns made them feel: brave and beautiful.
Since that first flower crown, I have launched an Etsy shop, participated in numerous craft markets, collaborated with nationally recognized brands, received press both online and in print, and handmade thousands of flower crowns.